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Exhibitor best practices

By exhibiting at RSNA, you've established your company as a leader in the medical imaging field. Gear up for success with these practical tips and resources.

Our staff is here to help. If you have any questions, please contact our Exhibition Services team.

Staffing tips

Learn best practices for staffing your booth from trade show consultant, Jefferson Davis of Competitive Edge.


Follow these checklists to help position your company for sales success at RSNA.

Exhibitor webinars

Participating in an exhibition doesn't have to be overwhelming. Learn tips and tools from RSNA staff and industry experts. Each webinar is presented live with Q&A and recorded for on-demand viewing.

If you have questions regarding these webinars or exhibiting at RSNA, please contact our Exhibition Services team.

Upcoming webinars

All webinars are listed in Central Time (CT).
Brand new webinars will be available in May—check back with us then!

Prerecorded webinar library

While these webinars are available at any time, we have grouped titles according to the best pre-meeting months to view them.

May to July

Online exhibitor listings in Map Your Show

RSNA offers an online exhibitor directory, interactive floor plan, and show planner in Map Your Show. Attendees will use these resources on our website to plan their time in Chicago, find exhibitors and products they are interested in, and learn the newest trends in the industry.

All exhibitors will be required to create a new exhibitor listing. To help you create your online exhibitor listing, view the webinar slides below. You'll learn how to utilize these resources to show off the products or services you are bringing to RSNA, acquire new leads and market your brand.

View webinar slides (PDF)


Digital persuasion: Increase RSNA ROI using a social media strategy

Learn how you can use social media to drive more qualified booth traffic, schedule demos and activate massive brand awareness with new prospects and existing buyers from the woman behind Hitachi Healthcare's award-winning social media strategy.

Erin Gargan is a #1 Amazon bestselling author, speaker and social media expert. She is the CEO of Socialite Agency, a social media firm specializing in live event social strategy. She has worked with brands like VISA, Target, Siemens, Disney and others to evolve their sales and marketing efforts for the digital age.

In this highly interactive event, brought to you by RSNA and Freeman, Erin shares highlights from Hitachi's social strategy before, during and especially after RSNA on social media to improve relationships and revenue. She also shares examples from other industries of how brands are using social to get more out of their event investments. At the end of the webinar, Erin answers questions from exhibitors like you.

Be sure to watch this webinar to learn best practices for improving your social selling and social marketing approaches.

Make your RSNA exhibit stand out from the crowd

With over 650 exhibits, competition for an attendee’s time in the RSNA exhibit hall is fierce.

What are the key factors that determine whether an attendee notices an exhibit and stops to enter, or just passes right by? What can you do to deliver a higher quality attendee experience and increase dwell time in your exhibit?

Learn how to make your company stand out in this webinar.


A visual journey into booth design

What works, what doesn't
Jefferson Davis of Competitive Edge

RSNA is a huge show, with over 700 exhibits. Make sure your exhibit stands out in the crowd, demands attention and encourages attendee engagement.

Tradeshow productivity expert, Jefferson Davis, leads this webinar and takes you on a photographic journey highlighting the best practices in six specific areas for all booth sizes.

The competition for attendee attention is fierce! Don’t miss this webinar. Regardless of your exhibiting experience, discover how just one idea can mean the difference between being seen or being passed right by.

This session includes an electronic custom participant workbook.

Download workbook

Download webinar slides

Digital persuasion: Ignite your social influence

Erin Gargan King of Socialite Agency

Social media content is a key tool for driving conversations and establishing long lasting customer relationships. But getting the most of your social content is not just a matter of how you tell your story, but who tells it. 
Social media expert Erin Gargan King will equip and empower you—and your team—to leverage social media influence and influencers to attract attention and sell smarter in today’s social media marketplace.
You will learn:

  • Why social influence has shifted and what you can do about it
  • How to differentiate your content on even the loudest social platforms
  • How to find effective social ambassadors and measure influencer marketing success 
  • Predictions on the future of social marketing and how you can prepare for it

This webinar is sponsored by Freeman.

August to September

Strategies for inline and peninsula exhibitors

In a large medical show with mega exhibits, sometimes inline and peninsula exhibitors feel lost in the crowd. This new exhibitor webinar is designed exclusively for these exhibitors.

Learn unique perspectives and strategic practices that inline exhibits can use to compete for attention and booth traffic with larger exhibits. Inline and peninsula exhibitors are encouraged to view this free webinar with America's leading trade show productivity expert to grab the best practices to ensure a productive and profitable exhibiting experience at RSNA.

Building brand awareness and driving qualified booth traffic

Competition for attendees’ time in the exhibit hall is fierce. The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit.

How can you attract enough of the right attendees to your RSNA exhibit? Join trade show consultant, Jefferson Davis of Competitive Edge, as he walks you through an eight-step pre-show marketing planning process to put your company top of mind for the right RSNA attendees. 

First-time RSNA exhibitor webinar: Ensuring a positive experience

RSNA wants to make sure all first-time exhibiting companies have a positive and productive experience. John Jaworski of RSNA and trade show marketing consultant Jefferson Davis of Competitive Edge, share important show information, useful knowledge and exhibiting skills critical to your company's success.

First-time exhibitors

Freeman and RSNA Exhibition Services

Register now to participate in an interactive educational webinar to learn more about the RSNA 2019 exhibiting process and how to get the most out of your experience.
During the session you will learn about the following and more:

  • RSNA Exhibitor Portal 
  • Pre-show planning of your booth design
  • Move-in/move-out schedules
  • Shipping and material handling
  • Cost-saving tips
  • Labor union rules
  • Deadlines for ordering Freeman services
  • Access to Freeman online ordering
  • Onsite tips
  • Concierge elite

This webinar will be recorded and made available on our website or to share with other members of your team. Live participants will have an opportunity to ask questions of the RSNA Exhibition Services and Freeman teams.


Download webinar slides

Working with the media

VPO/Cision PR Newswire

You probably have an event marketing strategy, but do you know how earned media fits in? Earned media is one of the most overlooked opportunities at RSNA, despite being one of the best launchpads for your brand’s story.

Join Virtual Press Office and Cision PR Newswire for a crash course in earned media—what it is, why it’s important and how to leverage your participation at RSNA to get it.

In this webinar, you’ll learn:

  • Earned media fundamentals 
  • How to execute an earned media strategy
  • Tips for pitching journalists for the show and beyond

Download webinar slides

October to November

How to promote your RSNA exhibit

Tools and Strategies for Event Marketing and Media Relations

RSNA attendees are strapped for time and looking to make the most of their visit to the exhibit halls, which makes pre-show marketing crucial. 

In this webinar, Virtual Press Office and Cision PR Newswire will share tools and tips for creating quality content to help you gain brand awareness, booth traffic and earned media.

Learn how to:

  • Participate in the official RSNA online press office to ensure 24/7 visibility of your brand 
  • Create quality content to promote your RSNA exhibit
  • Utilize news release distribution to increase brand awareness, booth traffic and earned media

Download webinar slides


Onsite workshop  

Join us onsite at RSNA 2020 for a free hands-on workshop where you can discuss timely tradeshow topics. Led by an industry expert, the workshop will be held in the exhibit hall before the show floor opens and all exhibitor personnel are welcome to attend.

More detailed workshop information and registration will be available in August.