Exhibitor best practices

By exhibiting at RSNA 2019, you've established your company as a leader in the medical imaging field. Gear up for success with these practical tips and resources.

Our staff is here to help. If you have any questions, please contact our technical exhibits team.

Staffing tips

Learn best practices for staffing your booth from trade show consultant, Jefferson Davis of Competitive Edge.


Follow these checklists to help position your company for sales success at RSNA 2019.

Exhibitor webinars

Participating in an exhibition doesn't have to be overwhelming. Learn tips and tools from RSNA staff and industry experts. Each webinar is presented live with Q&A and recorded for on-demand viewing.

If you have questions regarding these webinars or exhibiting at RSNA 2019, please contact our exhibition services team.

Promote your RSNA exhibit: Event marketing & media relations tools

Learn to promote your RSNA exhibit through multiple channels to ensure your company's story reaches as many audiences as possible. Our partners at Virtual Press Office share strategies and tools to help you create quality content that will help get the attention of members of the media and buyers at the show.

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Download slide deck (PDF) 

Online exhibitor listings in Map Your Show

RSNA is pleased to introduce a new online exhibitor directory, interactive floor plan, and show planner for RSNA 2018 in Map Your Show. Attendees will use these resources on our website to plan their time in Chicago, find exhibitors and products they are interested in, and learn the newest trends in the industry. 

All exhibitors will be required to create a new exhibitor listing. To help you create your online exhibitor listing, join us for a 30-minute webinar. You'll learn how to utilize these resources to show off the products or services you are bringing to RSNA 2018, acquire new leads and market your brand. 

View webinar slides (PDF)

Digital persuasion: Increase RSNA ROI using a social media strategy

Learn how you can use social media to drive more qualified booth traffic, schedule demos and activate massive brand awareness with new prospects and existing buyers from the woman behind Hitachi Healthcare's award-winning social media strategy.

Erin Gargan is a #1 Amazon bestselling author, speaker and social media expert. She is the CEO of Socialite Agency, a social media firm specializing in live event social strategy. She has worked with brands like VISA, Target, Siemens, Disney and others to evolve their sales and marketing efforts for the digital age.

In this highly interactive event, brought to you by RSNA and Freeman, Erin shares highlights from Hitachi's social strategy before, during and especially after RSNA on social media to improve relationships and revenue. She also shares examples from other industries of how brands are using social to get more out of their event investments. At the end of the webinar, Erin answers questions from exhibitors like you.

Be sure to watch this webinar to learn best practices for improving your social selling and social marketing approaches.

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Strategies for inline and peninsula exhibitors

In a large medical show with mega exhibits, sometimes inline and peninsula exhibitors feel lost in the crowd. This new exhibitor webinar is designed exclusively for these exhibitors.

Learn unique perspectives and strategic practices that inline exhibits can use to compete for attention and booth traffic with larger exhibits. Inline and peninsula exhibitors are encouraged to view this free webinar with America's leading trade show productivity expert to grab the best practices to ensure a productive and profitable exhibiting experience at RSNA.

Download webinar (mp4)

Building brand awareness and driving qualified booth traffic

Competition for attendees’ time in the exhibit hall is fierce. The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit.

How can you attract enough of the right attendees to your RSNA exhibit? Join trade show consultant, Jefferson Davis of Competitive Edge, as he walks you through an eight-step pre-show marketing planning process to put your company top of mind for the right RSNA attendees. 

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First-time RSNA exhibitor webinar: Ensuring a positive experience

RSNA wants to make sure all first-time exhibiting companies have a positive and productive experience. John Jaworski of RSNA and trade show marketing consultant Jefferson Davis of Competitive Edge, share important show information, useful knowledge and exhibiting skills critical to your company's success.

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Make your RSNA exhibit stand out from the crowd

With over 650 exhibits, competition for an attendee’s time in the RSNA exhibit hall is fierce.

What are the key factors that determine whether an attendee notices an exhibit and stops to enter, or just passes right by? What can you do to deliver a higher quality attendee experience and increase dwell time in your exhibit?

Learn how to make your company stand out in this webinar.

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