Exhibitor best practices

Experience RSNA 2020
Experience RSNA 2020

By exhibiting at RSNA, you've established your company as a leader in the medical imaging field. Gear up for success with these practical tips and resources.

Our staff is here to help. If you have any questions, please contact our Exhibition Services team.

Resources

Freeman office hours
To assist you through the process of building your Exhibitor Profile Page, Freeman will be hosting open office hours between 10 – 11 am Central Time on the following dates:
  • Thursdays, October 15, 22 and 29
  • Monday, November 2 
  • Tuesday, November 3
Please reference your welcome email from Freeman for the link and password to join office hours.

Virtual exhibiting best practices and tips

Exhibitor detail page best practices (pdf)
Virtual trade show exhibitors fail because they (just) do what they’re supposed to – 3+ “rules” you shouldn’t follow (article)
3 reasons professionals attend virtual trade shows (& how to get them to visit your booth too) (article)
Why press releases are still important for virtual events (pdf)
How to tell your trade show story with a page-turning press kit (article)

Virtual platform how-to’s

RSNA 2020 exhibitor guide (pdf)
RSNA 2020 platform functionality guide (pdf) 
Freeman/OEP and networking/Grip walk-through (video) 
Freeman/LENND walk-through (video)
Grip exhibitor quick reference guide (pdf)
Nyvtes tutorial (video)

Note: LENND is the platform to build out your virtual exhibit; OEP is the online event platform; GRIP is the matchmaking and networking platform; Nvytes is the customized marketing and customer invitation tool included with your virtual package.

Virtual exhibit activity forms
Virtual booth product presentation request form (pdf)
Giveaway request form (pdf)  
Raffle notification form (pdf) 

Marketing and promotional resources
Attendee list rentals (accessed through exhibitor portal)
Nvytes customer invitation tool (accessed through exhibitor portal)
Oscar & Associates (pdf) (photography and videography services) 
VPO/Cision PR Newswire (pdf) (virtual press office and media services) 

Exhibitor webinars

Participating in a virtual exhibition doesn't have to be overwhelming. Learn tips and tools from RSNA staff and industry experts. Each webinar is presented live with Q&A and recorded for on-demand viewing.

If you have questions regarding these webinars or exhibiting at RSNA, please contact our Exhibition Services team.

Upcoming webinars

RSNA 2020 Virtual Exhibit and Sponsorship Opportunities

This webinar will review the following:

  • Provide an overview of the RSNA 2020 annual meeting
  • Highlight sponsorship opportunities
  • Describe virtual exhibiting packages (features and pricing)
  • Outline upcoming important dates and deadlines

We encourage all exhibitors to learn about the virtual exhibiting and sponsorship opportunities for RSNA 2020.

RSNA 2020 Virtual Exhibit and Sponsorship Opportunities
Speaker: RSNA Exhibition Services
Date and Time (CT): On-demand

Effective Virtual Tradeshow Strategy Part 1: Quick Tips to Build Momentum and Boost Your Productivity

One of the biggest mistakes virtual exhibitors make is that they don’t do enough before their trade show to build momentum and set the tone for productive interactions during the event.

Virtual events are more “competitive” than traditional in-person events – online, you aren’t only competing with your fellow exhibitors and/or the educational sessions/activities for your audience’s attention, you’re competing with their “real life” responsibilities and distractions too.

Fortunately, you can avoid this mistake as you prepare for RSNA 2020 (and set your company up for success instead!) by following the advice outlined in our first strategic exhibitor webinar.

In this session, you will learn how to:

  • Generate quality virtual booth traffic (quick tips to improve your design elements, pre-show marketing efforts, and related collaborations)
  • Maximize your virtual trade show investment (what opportunities are available for RSNA 2020 exhibitors and how you can use them to your best advantage)
  • Organize your pre-show efforts and address other “top of mind” challenges/opportunities (answers to virtual exhibiting strategy-related questions from you and your peers)
Effective Virtual Tradeshow Strategy Part 1: Quick Tips to Build Momentum and Boost Your Productivity
Speaker:
Robyn Davis, Exhibitors WINH
Date and Time (CT): On-demand 
Password: Please email exhibits@rsna.org for the password to view this webinar on-demand
Use Research and Data to Optimize Your Exhibit Performance at RSNA 2020

By understanding more about the attendees who come to RSNA, exhibitors can improve their outcomes. Using attendee profile and activity information, along with data reflecting the attendees’ product interests and buying plans, exhibitors can better plan for their participation. Freeman Data Solutions also has benchmark data from RSNA and other healthcare industry events that will be useful to exhibitors in maximizing their return on investment.

Research and Data to Optimize Your Exhibit Performance at RSNA 2020
RSNA Data Solutions Exhibitor Webinar (pdf)
Speakers: 
Skip Cox, Parul Shah and Jeff Stanley, Freeman Data Solutions
Date and Time (CT): 
On-demand

 

How to Promote Your RSNA Exhibit: Tools and Strategies for Event Marketing and Media Relations

The habits of conference attendees and the media are changing. With higher workloads and less resources, event audiences are strapped for time, making pre-show marketing crucial. In this webinar, Virtual Press Office/Cision PR Newswire will provide tips for creating quality event content and information about the tools available to help accomplish important event goals, such as increasing brand awareness, booth traffic and earned media.

Learn how to:

  • Participate in the official RSNA online press office to ensure 24/7 visibility of your brand
  • Create quality content to promote your RSNA exhibit
  • Utilize news release distribution to increase brand awareness, booth traffic and earned media

How to Promote Your RSNA Exhibit: Tools and Strategies for Event Marketing and Media Relations
How to Promote Your RSNA Exhibit: Tools and Strategies for Event Marketing and Media Relations (pdf)
Speaker: VPO/Cision PR Newswire
Date and Time (CT): On-demand

Effective Virtual Tradeshow Strategy Part 2: Quick Tips to Increase Engagement and Quantify Your Results

Engagement is an interesting challenge for virtual exhibitors. Statistics show that many attendees feel more comfortable communicating with exhibitors online, but some exhibitors still report that their booth visitors aren’t engaging in productive conversations with them in their virtual booths.

Engagement is one of the most valuable parts of a trade show. For many exhibitors, it’s the reason you choose to participate instead of pursuing a different sales or marketing initiative. Ff you’re like most exhibitors, engagement is how you determine the value of your participation.

Fortunately, you can overcome this challenge and obtain quantifiable results at RSNA 2020 by following the advice outlined in our second strategic exhibitor webinar.

In this session, you will learn how to:

  • Maximize during-show engagement opportunities (like chats, one-on-one appointments, and demonstrations)
  • Better support virtual attendees, live and on-demand (by creating appropriate content and mapping out your follow up/on-going engagement efforts)
  • Quantify your exhibiting results (even if your goal isn’t sales or lead generation) and address any other “top of mind” challenges/opportunities (answers to virtual exhibiting strategy-related questions from you and your peers)

Effective Virtual Tradeshow Strategy Part 2: Quick Tips to Increase Engagement and Quantify Your Results
Speaker:
Robyn Davis, Exhibitors WINH
Date and Time (CT): On-demand
Password: Please email exhibits@rsna.org for the password to view this webinar on-demand

RSNA 2021 Exhibitor Onsite Space Selection

Space selection for RSNA 2021 will take place following the 2020 all-virtual meeting (November 29–December 5). The dates for Space Selection are still pending and exhibitors will be notified by email once they have been finalized. This webinar will highlight the following:  

  • Exhibitor priority point system
  • Space selection process
  • Review important dates and payment schedule
  • How to reserve hotel rooms for RSNA 2021

We encourage all exhibitors to attend this webinar and to review the process that RSNA will use to conduct the exhibit space selection. There will be time for live questions after the webinar.

Speaker: RSNA Exhibition Services
Date and Time (CT): TBD
Event password: RSNA2021ss

Prerecorded webinar library

While these webinars are available at any time, we have grouped titles according to the best pre-meeting months to view them.

May to July

Digital persuasion: Increase RSNA ROI using a social media strategy

Learn how you can use social media to drive more qualified booth traffic, schedule demos and activate massive brand awareness with new prospects and existing buyers from the woman behind Hitachi Healthcare's award-winning social media strategy.

Erin Gargan is a #1 Amazon bestselling author, speaker and social media expert. She is the CEO of Socialite Agency, a social media firm specializing in live event social strategy. She has worked with brands like VISA, Target, Siemens, Disney and others to evolve their sales and marketing efforts for the digital age.

In this highly interactive event, brought to you by RSNA and Freeman, Erin shares highlights from Hitachi's social strategy before, during and especially after RSNA on social media to improve relationships and revenue. She also shares examples from other industries of how brands are using social to get more out of their event investments. At the end of the webinar, Erin answers questions from exhibitors like you.

Be sure to watch this webinar to learn best practices for improving your social selling and social marketing approaches.



Digital persuasion: Ignite your social influence

Erin Gargan King of Socialite Agency

Social media content is a key tool for driving conversations and establishing long lasting customer relationships. But getting the most of your social content is not just a matter of how you tell your story, but who tells it. 
Social media expert Erin Gargan King will equip and empower you—and your team—to leverage social media influence and influencers to attract attention and sell smarter in today’s social media marketplace.
You will learn:

  • Why social influence has shifted and what you can do about it
  • How to differentiate your content on even the loudest social platforms
  • How to find effective social ambassadors and measure influencer marketing success 
  • Predictions on the future of social marketing and how you can prepare for it

This webinar is sponsored by Freeman.

August to September

Working with the media

VPO/Cision PR Newswire

You probably have an event marketing strategy, but do you know how earned media fits in? Earned media is one of the most overlooked opportunities at RSNA, despite being one of the best launchpads for your brand’s story.

Join Virtual Press Office and Cision PR Newswire for a crash course in earned media—what it is, why it’s important and how to leverage your participation at RSNA to get it.

In this webinar, you’ll learn:

  • Earned media fundamentals 
  • How to execute an earned media strategy
  • Tips for pitching journalists for the show and beyond
 

Download webinar slides

October to November

How to promote your RSNA exhibit

Tools and Strategies for Event Marketing and Media Relations

RSNA attendees are strapped for time and looking to make the most of their visit to the exhibit halls, which makes pre-show marketing crucial. 

In this webinar, Virtual Press Office and Cision PR Newswire will share tools and tips for creating quality content to help you gain brand awareness, booth traffic and earned media.

Learn how to:

  • Participate in the official RSNA online press office to ensure 24/7 visibility of your brand 
  • Create quality content to promote your RSNA exhibit
  • Utilize news release distribution to increase brand awareness, booth traffic and earned media

Download webinar slides