Exhibitor best practices

By exhibiting at RSNA, you've established your company as a leader in the medical imaging field. Gear up for success with these practical tips and resources.

Exhibitor resources

Checklists, interactive guides and short videos to help position your company for sales success at RSNA.

RSNA 2022 exhibitor webinars

Participating in RSNA 2022 doesn't have to be overwhelming. Watch our exhibitor webinars to get tips and tools from RSNA staff and industry experts. Each webinar is initially presented live with Q&A — don't miss the opportunity to get your questions answered in real time!

Can't attend live?

All webinars are recorded for on-demand viewing and will be available on this page after the event is over, allowing you to watch as your schedule allows. 

All webinars are listed in Central Time (CT).

Contact us

If you have questions regarding these webinars or exhibiting at RSNA, please contact our Exhibition Services team

Upcoming webinars

How to Promote Your RSNA 2022 Exhibit: Tools and Strategies for Event Marketing and Media Relations

Date: Wednesday, Oct. 5 | 10 a.m. CT

Speakers: VPO/Cision PR Newswire

The habits of conference attendees and the media continue to evolve. With higher workloads and less resources, event audiences are strapped for time, making pre-show marketing crucial. In this webinar, Virtual Press Office/Cision PR Newswire will provide tips for creating quality event content for both in person and virtual audiences, as well as information about the tools available to help increase brand awareness, booth traffic and earned media.

Learn how to:

  • Participate in the official RSNA online press office to ensure 24/7 visibility of your brand
  • Create quality content to promote your RSNA exhibit
  • Utilize news release distribution to increase brand awareness, booth traffic and earned media

Register now

RSNA 2023 Exhibitor Space Selection Process Overview

Date: Wednesday, Oct. 26 | 10 a.m. CT

Speakers: RSNA Exhibition Services and Hotel Services

RSNA encourages all exhibitors to attend this webinar to review the process we'll use to conduct exhibit space selection for RSNA 2023.

This webinar will highlight the following:

  • Exhibitor priority point system
  • Space selection process
  • Important dates and payment schedule
  • How to reserve hotel rooms for RSNA 2023

Register now

On-demand webinar library

RSNA Attendee Insights

RSNA Attendee Insights

Speakers: RSNA staff and Cheryl Petersilge, MD, Technical Exhibits Committee Chair

In this brand-new webinar, you'll get an inside perspective on what RSNA attendees are looking for from exhibitors on the show floor, in addition to:

  • RSNA's take on the latest CEIR (Center for Exhibition Industry Research) report and current state of the exhibition industry
  • RSNA professional attendee insights from the RSNA 2021 attendee survey
  • RSNA physician-member perspectives on what to bring to the exhibit floor to engage attendees

Don't miss this valuable information as you plan your RSNA 2022 exhibit!

View the slide deck
RSNA Attendee Insights Webinar 2022

RSNA Lead Retrieval, Attendee List Requests and Guest Passes

Speakers: Convention Data Services (CDS) and RSNA Registration Services 

CDS is the official registration and lead retrieval provider for RSNA 2022. CDS offers a robust exhibitor registration portal, allowing exhibitors to register booth staff, invite colleagues to the event and order attendee lists for promotional outreach. This webinar will help exhibitors learn how to get the most out of these tools. 

In addition, CDS offers a variety of powerful lead retrieval solutions under their XPress Leads brand. This webinar will also provide RSNA exhibitors with important product information for lead retrievals to help them decide which solutions work best for their needs.  

The combination of lead retrieval optimization and having a lead strategy in place is critical for exhibitor ROI.  

 

View the slide deck
RSNA Lead Retrieval, Attendee List Requests and Guest Passes

First Time RSNA Exhibitors: Orientation part 1, The Basics

RSNA Exhibition Services and onPeak

This is the first part of a special, two-part webinar series for first-time RSNA exhibitors.

Learn more about the RSNA 2022 exhibiting process, how to get the most out of your experience and reduce any stress from unknowns.

During the session you will learn more about the following:

RSNA exhibitor resources
RSNA exhibitor portal
Reserving hotel rooms for your exhibit staff




View the slide deck
RSNA 2022 First Time Exhibitors Orientation pt1 The Basics

First Time RSNA Exhibitors: Orientation part 2, Pre-show Planning and Onsite Logistics

Speakers: RSNA Exhibition Services and Freeman

This is the second part of a special, two-part webinar series for first-time RSNA exhibitors.

Learn more about the RSNA 2022 exhibiting process, how to get the most out of your experience and how to reduce stress from unknowns.

During this session you will learn more about the following:

  • RSNA Exhibitor Service Kit
  • Pre-show planning of your booth design
  • Move-in/move-out schedules
  • Shipping and material handling
  • Cost saving tips
  • Labor union rules
  • Deadlines for ordering Freeman services
  • Access to Freeman online ordering
  • Onsite tips
  • Concierge Elite



View the slide deck
RSNA 2022 First Time Exhibitors: Orientation part 2, Pre-show Planning and Onsite Logistics

Digital Persuasion: Increase RSNA ROI Using a Social Media Strategy

Learn how you can use social media to drive more qualified booth traffic, schedule demos and activate massive brand awareness with new prospects and existing buyers from the woman behind Hitachi Healthcare's award-winning social media strategy.

Erin Gargan is a #1 Amazon bestselling author, speaker and social media expert. She is the CEO of Socialite Agency, a social media firm specializing in live event social strategy. She has worked with brands like VISA, Target, Siemens, Disney and others to evolve their sales and marketing efforts for the digital age.

In this highly interactive event, brought to you by RSNA and Freeman, Erin shares highlights from Hitachi's social strategy before, during and especially after RSNA on social media to improve relationships and revenue. She also shares examples from other industries of how brands are using social to get more out of their event investments. At the end of the webinar, Erin answers questions from exhibitors like you.

Be sure to watch this webinar to learn best practices for improving your social selling and social marketing approaches.



Digital Persuasion: Ignite Your Social Influence

Erin Gargan King of Socialite Agency

Social media content is a key tool for driving conversations and establishing long lasting customer relationships. But getting the most of your social content is not just a matter of how you tell your story, but who tells it. 

Social media expert, Erin Gargan King will equip and empower you—and your team—to leverage social media influence and influencers to attract attention and sell smarter in today’s social media marketplace.

You will learn:

  • Why social influence has shifted and what you can do about it
  • How to differentiate your content on even the loudest social platforms
  • How to find effective social ambassadors and measure influencer marketing success 
  • Predictions on the future of social marketing and how you can prepare for it

This webinar is sponsored by Freeman.

Working with the Media

VPO/Cision PR Newswire

You probably have an event marketing strategy, but do you know how earned media fits in? Earned media is one of the most overlooked opportunities at RSNA, despite being one of the best launchpads for your brand’s story.

Join Virtual Press Office and Cision PR Newswire for a crash course in earned media—what it is, why it’s important and how to leverage your participation at RSNA to get it.

In this webinar, you’ll learn:

  • Earned media fundamentals 
  • How to execute an earned media strategy
  • Tips for pitching journalists for the show and beyond
 

Download webinar slides