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    May 01, 2014

    “Imaging Forward” Campaign Unveiled

    The Medical Imaging & Technology Alliance (MITA) has launched Imaging Forward, a campaign to highlight groundbreaking innovation in medical imaging technologies and the impact on patient care and healthcare delivery.

    Imaging Forward is intended to drive the conversation about medical imaging’s role in advancing quality healthcare, improving patient outcomes, and reducing costs. Such emphasis is necessary, says MITA, as Congress and the Centers for Medicare & Medicaid Services (CMS) have acted to cut Medicare imaging reimbursements multiple times since 2006. Further cuts will only continue to impede access to life-saving medical imaging services and undercut the benefits of early detection and treatment, according to MITA.

    More information can be found at medicalimaging.org/imagingforward.

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