• The Radiology Cares campaign is designed to help radiology professionals optimize their patients' experiences throughout the continuum of their radiologic care. Purposeful dedication to maintaining a patient-centered radiology practice and engaging more directly with patients improves patients' awareness and appreciation of the integral role radiologists play in their healthcare. Patient-centeredness also enhances patients' understanding and comfort with their radiology tests and procedures and allows them to make better decisions about their healthcare. Radiology Cares provides radiologists and their practices with resources and educational materials to take patient-centered radiology from concept to practice, from scheduling through follow-up communications.
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    Patients are the primary focus of radiologic care. 

    The Radiology Cares campaign mission is to optimize the patient experience in radiology.

    To promote:

    • Alignment of radiology practice with patients’ needs and best interests.
    • Radiologists' meaningful engagement in their patients' experiences throughout the continuum of their radiologic care.
    • Effective communications between radiologists, patients and other healthcare providers.
    • Patients' ability to make informed decisions regarding their medical care.

    Radiology professionals:

    • Care for and about our patients.
    • Treat every patient as we would a neighbor, friend or family member.
    • See the patient behind the image.
    • Align radiologic practice to serve our patients’ best interest.
  • Video "Radiology Cares: Patient Stories"

  • Radiology Cares: Patient Stories 

    Download or link to our “Patient Stories” video to help you communicate how patient-centered radiology can positively impact patients’ lives. Shorter versions of the video (3 minutes and 4 minutes) are available upon request at RadiologyCares@rsna.org.

  • Resources

  • Use resources from these toolkits to learn how to become more patient-centered in your practice, to encourage your colleagues to join the movement and to improve awareness of radiologists’ essential role in the patient care continuum. 

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    Practice Resources  NEW

    Customizable patient-centered communication materials for use in your practice, plus examples from other radiology practices.


    Educational Toolkit

    Your index to resources about the movement to become patient centered from experts, scientific journals, medical trade publications, mainstream consumer media and videos.


    Presentation Toolkit

    Customizable PowerPoint presentation decks to help you convey the importance of radiologists being patient centered to your colleagues and communities.



    Direct your patients to RadiologyInfo.org for information on more than 200 radiologic tests, treatments, procedures and safety topics.

  • Questions or comments? Contact RadiologyCares@rsna.org.

  • No medical advice or referrals
    The information posted on RSNA’s website should not be considered medical advice and is not intended to replace consultation with a qualified radiologic professional. The RSNA does not answer specific medical questions or refer people to a particular radiologic professional.