• RADcares

  • The Radiology Cares campaign is designed to help radiology professionals become more comfortable interacting directly with their patients, and to help patients become more comfortable with their radiology experiences. Direct communication between radiologists and patients is essential to improving patients’ awareness of the integral role radiologists play in their overall healthcare. Even more importantly, direct interactions with radiologists will enhance patients’ understanding and comfort with the tests and procedures they are undergoing. Ultimately, this will allow patients to make better decisions about their healthcare.
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    Patients are the primary focus of radiologic care. 

    The Radiology Cares campaign mission is to encourage and facilitate radiologists’ meaningful engagement in the patient experience.

    To promote:

    • Alignment of radiology practice with patients’ needs and best interests.
    • Optimal patient experience throughout the continuum of their radiologic care.
    • Effective communications with patients and other healthcare providers, thus empowering patients to make informed decisions regarding their medical care.

    Radiology professionals:

    • Care for and about our patients.
    • Treat every patient as we would a neighbor, friend or family member.
    • See the patient behind the image.
    • Align radiologic practice to serve our patients’ best interest.
  • Video "Radiology Cares: Patient Stories"

  • Radiology Cares: Patient Stories 

    Download or link to our “Patient Stories” video to help you communicate how patient-centered radiology can positively impact patients’ lives. Shorter versions of the video (3 minutes and 4 minutes) are available upon request at RadiologyCares@rsna.org.

  • Resources

  • Use resources from these toolkits to learn how to become more patient-centered in your practice, to encourage your colleagues to join the movement and to improve awareness of radiologists’ essential role in the patient care continuum. 

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    Educational Toolkit

    Your index to resources about the movement to become patient centered from experts, scientific journals, medical trade publications, mainstream consumer media and videos.


    Presentation Toolkit

    Customizable PowerPoint presentation decks to help you convey the importance of radiologists being patient centered to your colleagues and communities.



    Direct your patients to RadiologyInfo.org for information on more than 155 procedures, exams, disease/conditions and screening and wellness topics.



    RadiologyCares@rsna.org with your questions/comments about Radiology Cares or to share your patient-centered radiology activities.

  • No medical advice or referrals
    The information posted on RSNA’s website should not be considered medical advice and is not intended to replace consultation with a qualified radiologic professional. The RSNA does not answer specific medical questions or refer people to a particular radiologic professional.