Exhibitor best practices
By exhibiting at RSNA, you've established your company as a leader in the medical imaging field. Maximize your success with these practical tips and resources.
Exhibitor resources
Access checklists, interactive guides and short videos to help your organization meet its sales and marketing goals.
- Exhibitor checklist
- Marketing checklist
- Exhibit Like an Expert
- Exhibit Staff Best Practices
- The Ultimate Guide to Exhibit Engagement
Virtual office hours
Join live Q&A sessions with RSNA staff and invited guests to learn more about the scheduled topic and get your questions answered. We will answer any questions you have, even if not directly related to the scheduled topic.
All sessions are held on Tuesdays from 10–10:30 a.m. CT. To join a session, please email exhibits@rsna.org and request a link.
To view recordings and slide decks of previous virtual office hour sessions, visit the Exhibitor Resource Center and select the "Resources" tab in the left navigation menu or email exhibits@rsna.org.
Virtual office hours schedule
- June 4 – Booth designs
- June 11 – Hotel reservation system
- June 25 – Upgraded exhibitor listings and product category sponsorships
- July 9 – Additional exhibitor activities
- July 23 – Exhibitor Service Kit and exhibitor appointed contractors
- Aug. 13 – Badge registration and guest passes
- Aug. 27 – Lead retrieval and attendee lists
- Sept. 10 – RSNAnet/hardline internet and wi-fi
- Sept. 24 – Hanging signs, truss and lighting
- Oct. 8 – Shipping & material handling, advance warehouse and ASUV Policy
- Oct. 22 – Security
- Nov. 12 – Onsite orientation
RSNA 2024 exhibitor webinars
Participating in RSNA 2024 doesn't have to be overwhelming. Watch our exhibitor webinars to get tips and tools from RSNA staff and industry experts. Each webinar is initially presented live with Q&A—don't miss the opportunity to get your questions answered in real time!
Upcoming webinars
On-demand webinar library
Exhibitor Resource Center (ERC) Orientation
Speakers: RSNA Exhibition Services
Learn about the new Exhibitor Resource Center (ERC) for RSNA exhibitors. The ERC replaces the previous RSNA Exhibitor Portal.
Participants will see the new ERC and learn:
- How to navigate the new interface
- How to add users vs. official company contacts
- What actions and resources are available in the ERC
- And more!
View the slide deck
Exhibitor Resource Center (ERC) Orientation
First Time RSNA Exhibitor Orientation, Part One
Speakers: RSNA Exhibition Services
Get oriented to exhibiting at the RSNA annual meeting by joining the RSNA Exhibition Services team for an overview of the basics.
Participants will learn:
- How to find important information on the RSNA exhibitor web pages
- What email communications you will receive from RSNA (and how to spot a scam email)
- The differences between being in the First Time Exhibitor Pavilion and elsewhere on the show floor
- Some basics of pre-show marketing
Set yourself up for success and get to know the RSNA Exhibition Services team as you plan your first exhibit!
View the slide deck
First Time RSNA Exhibitors: Orientation Part One, The Basics
First Time RSNA Exhibitor Orientation, Part Two
Pre-Show Planning and Onsite Logistics
Speakers: Freeman & RSNA Exhibition Services
Participate in an interactive educational webinar to learn more about the RSNA 2024 exhibiting process, how to get the most out of your experience and reduce any stress from unknowns.
During the session you will learn more about:
- RSNA Exhibitor Service Kit
- Pre-show planning of your booth design
- Move-in/move-out schedules
- Shipping and material handling
- Cost saving tips
- Labor union rules
- Deadlines for ordering Freeman services
- Access to Freeman Online ordering
- Onsite tips
- Concierge Elite
- And more!
View the slide deck
First Time RSNA Exhibitor Orientation, Part Two (Pre-Show Planning and Onsite Logistics)
What's New for RSNA 2024
Speakers: RSNA Exhibition Services
Find out what's new and what's changed for RSNA 2024 in this brief webinar for returning exhibitors.
Participants will get the latest updates and learn about:
- New exhibitor support initiatives
- Catering menu and Exhibit Hall Happy Hour updates
- Meeting suite configuration changes
- New RSNA initiatives on the show floor
- Exhibit hall activation updates
- New sponsorship opportunities
- New Market Insights Reports available
- Current registration updates
- And more!
View the slide deck
What's New for RSNA 2024
RSNA 2025 Onsite Space Selection Process Overview
We encourage all exhibitors to attend this webinar to review the process RSNA will use to conduct exhibit space selection for RSNA 2025.
This webinar will highlight:
- The exhibitor priority point system
- Space selection process
- Important dates and payment schedule
- How to reserve hotel rooms for RSNA 2025
RSNA Hotel Reservations System
Join our official housing provider, onPeak, to learn more about the reservation group management tools available for your company’s 2024 hotel reservations.
During this webinar, onPeak will review the booking process and how to navigate the housing portal to best manage your hotel rooms for RSNA 2024.
Topics include:
- Reserving your rooms
- Roster upload/download
- Group RSVP
- Online entry
View the slide deck
RSNA Hotel Reservations System
RSNA Attendee Insights
Speakers: RSNA staff and Cheryl Petersilge, MD, Technical Exhibits Committee Chair
In this brand-new webinar, you'll get an inside perspective on what RSNA attendees are looking for from exhibitors on the show floor, in addition to:
- RSNA's take on the latest CEIR (Center for Exhibition Industry Research) report and current state of the exhibition industry
- RSNA professional attendee insights from the RSNA 2021 attendee survey
- RSNA physician-member perspectives on what to bring to the exhibit floor to engage attendees
Don't miss this valuable information as you plan your RSNA 2022 exhibit!
View the slide deck
RSNA Attendee Insights Webinar 2022
RSNA Lead Retrieval, Attendee List Requests and Guest Passes
Speakers: Convention Data Services (CDS) and RSNA Registration Services
CDS is the official registration and lead retrieval provider for RSNA. CDS offers a robust exhibitor registration portal, allowing exhibitors to register booth staff, invite colleagues to the event and order attendee lists for promotional outreach. This webinar will help exhibitors learn how to get the most out of these tools.
In addition, CDS offers a variety of powerful lead retrieval solutions under their XPress Leads brand. This webinar will also provide RSNA exhibitors with important product information for lead retrievals to help them decide which solutions work best for their needs.
The combination of lead retrieval optimization and having a lead strategy in place is critical for exhibitor ROI.
View the slide deck
RSNA Lead Retrieval, Attendee List Requests and Guest Passes
How to Amplify Your Brand at RSNA
Speakers: VPO/Cision PR Newswire
Did you know that by leveraging the power of RSNA, you can drive exponential awareness of your brand at the show and beyond?
During this webinar, PR Newswire will discuss how to make the most of your event investment with pre-show marketing tools and strategies.
From tips and tricks on creating quality content, to press release best practices and understanding the current media landscape, you’ll be equipped to increase booth traffic and overall visibility for your brand before, during and after RSNA.
You’ll learn about:
- Pre-show marketing tactics
- Participating in the official RSNA online press office
- What journalists and attendees want to see
- Distributing press releases via PR Newswire
- And more!
View the slide deck
How to Amplify Your Brand at RSNA
Working with the Media
VPO/Cision PR Newswire
You probably have an event marketing strategy, but do you know how earned media fits in? Earned media is one of the most overlooked opportunities at RSNA, despite being one of the best launchpads for your brand’s story.
Join Virtual Press Office and Cision PR Newswire for a crash course in earned media—what it is, why it’s important and how to leverage your participation at RSNA to get it.
In this webinar, you’ll learn:
- Earned media fundamentals
- How to execute an earned media strategy
- Tips for pitching journalists for the show and beyond