Design Elements

Fonts

Arial (preferred), Arial Black, Arial Narrow, Calibri, Century Gothic, Tahoma, Trebuchet, Verdana
Size:

Header: 24pt- 36pt
Sub-head: 20pt - 22pt
Paragraph: 16pt-18pt
Buttons: 16pt
Footer or Footnote: 12pt – 14pt

Buttons

Coded Buttons

200 x 60px
2px border for ghost buttons
Font Size: 16pt, Arial (match main text font)
Copy: 2 words or 28 characters maximum
Regular Button Color:

Font: #FFFFFF
Border: #005EAB or branded color
Background: #005EAB or branded color

Ghost Button color:

Font #005EAB or branded color
Border: #005EAB or branded color
Background: #FFFFFF

Image Buttons

158 x 55px
2px border for ghost buttons
Font Size: 16pt, Arial (match main text font or use branded font)
Copy: 2 words or 17 characters per line on button (28 characters will split text on two lines)
Regular Button Color:

Font: #FFFFFF
Border: #005EAB or branded color
Background: #005EAB or branded color

Ghost Button color:

Font #005EAB or branded color
Border: #005EAB or branded color
Background: #FFFFFF

Colors

Use these colors for headlines, emphasis text, and buttons

Default Text: #666666
RSNA Blue: #0039A6
RSNA Navy: #00417D
RSNA Dark Navy: #002758
Button Blue: #005eab

Spotlight North America: #ED207A
Spotlight South America: #EACE00
Spotlight Europe: # 1ED4AA
Spotlight Asia: #ED1C24
Spotlight Africa: #4CB748
Spotlight Australia: #FF9520
Spotlight Middle East: #92278F

Research VOICE: #755888; #af9db7
Research CTMW: #5c8c76; #a8baae
Research CERT: #c23e65; #db99a3
Research AGW: #e26456; #eead9b
Research ITAR: #73b6af; #b7d5d3
Research ITARsc: #c56580; #deabb4
Research WCGP: #82ac56; #bdcea2

Radiology: #47808d
RadioGraphics: #d31145
Radiology: Artificial Intelligence: #9c8174
Radiology: Cardiothoracic Imaging: #67001b
Radiology: Imaging Cancer: #4b86b1
Journals (combined): #61738e

Membership Renewal Purple: #7968a9
Membership Renewal Blue: #146ab3
Membership Group Billing Orange: #e3553a
Membership Group Billing Cranberry: #b23b73

For current annual meeting colors, see current year brand identity guidelines

HTML Files

Sponsored Eblast Requirements: Contact Manager, Corporate Relations for sponsored content requirements.
Dimensions: Template max width: 640px. Padding, borders, and margins set to “0”.
Tables: Use tables, not DIVs to create HTML file
CSS: Do not use external style sheets. All of the styles must be coded inline; styles must be as close to an element as possible. Do not use Span tags
Graphics: Images will be hosted by the email marketing tool and must be provided and correctly sized.

Links and link formatting

Inserting full URLs, clean up the text to only include the essential part of the URL. Link it using the color #005eab rather than any default web link color codes. Italicize, underline.

Example: Cases.RSNA.org

When linking text, make sure to link a whole phrase, rather than a single word, in order for better accessibility for mobile users. Link it using the color #005eab rather than any default web link color codes. Underline; may bold for emphasis.

Example: Submit your abstract for RSNA 2020 now.

Email addresses

Email addresses should be italicized, underlined, and linked using the color #005eab rather than any default web link color codes.
Example: alert@rsna.org

Images

Image sizes

Standard header images: 640 x 214px
Small header images: 640 x 100px
Banner ads: 620 x 100px
Square ads: 250 x 250px
Regular photos 200 x 200px;
Photos used side by side 200 x 133px; 225 x 150px
Large video thumbnails: 500x280px
Logos

Varies. Between 150x50px and 200x75px.
Width should not exceed 200px. Height should not exceed 100px