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Writing level and plain language

Writing level

  • Write at a 8th grade level to help balance the scientific content.
    • For technical content, write at a 10-12th grade level.
  • Avoid jargon and explain technical terms, if required.
  • Keep sentences short with just a single focus.
  • Check readability with the Hemingway app or another online readability tool.

Plain language

  • Simple, clear writing:
    • Is easy to understand.
    • Communicates the message quickly.
    • Aids in search engine optimization.
    • Is respectful to non-English speakers.
  • Keep writing conversational.
  • Unless otherwise noted, spell out acronyms at first mention. (See the Medical terms and acronyms section for specifics.)