Maureen MorleyAssistant Director,Media Relations1firstname.lastname@example.org
Linda BrooksSenior Manager,Media Relations1email@example.com
Emma DayManager,Media Relations1firstname.lastname@example.org
To: Radio Public Affairs Directors
To draw your listeners' attention to the signs of life-threatening conditions and diseases, the Radiological Society of North America (RSNA) provides these pre-recorded 15-, 30- and 60-second public service announcements (PSAs) on various health awareness topics. The audio files and printable scripts are posted in English and Spanish.
The announcements also direct your listeners to RadiologyInfo.org, a patient website offering information about radiologic tests, treatments and procedures that could save their lives. The site is produced by the RSNA and the American College of Radiology (ACR).
RSNA can provide physician experts for on-air or recorded interviews on these topics for your more in-depth reports. We can also supply a list of suggested interview questions on request.
If you'd like to schedule interviews or request more information, please contact RSNA Media Relations at (630) 590-7762 or email@example.com.
Ovarian Cancer: More than 14,000 deaths occur each year as a result of ovarian cancer. It is the fifth most deadly cancer in women, because early symptoms often go undetected.
Prostate Cancer: Prostate cancer is the most commonly diagnosed cancer in American men. Nearly 30,000 men will die from prostate cancer this year.
Breast Cancer: Increased awareness and earlier detection through annual mammogram have resulted in improved management of breast cancer at its earliest and most treatable stages.
Lung Cancer: Lung cancer is the nation's leading cause of cancer-related death and will claim the lives of nearly 160,000 Americans this year. As with many forms of cancer, early detection is key to survival.
Heart Health: Coronary artery disease is the most common form of heart disease and a major cause of heart attack. Yet, early detection through screening may allow for effective treatment.
Colon Cancer: Colon cancer is the nation’s second leading cause of cancer death in men and women combined. Medical experts recommend screening starting at age 50.
Stroke Awareness: Stroke is a leading cause of death and disability. Yet stroke is treatable when quickly recognized.
Men's Health: Abdominal aortic aneurysm is a leading cause of sudden death for men over age 60. Knowing the risks, getting screened and early detection can prevent this life threatening condition.
RSNA 60-Second Checkup: One-minute audio segments on various topics in radiology.
CT colonography, commonly referred to as virtual colonoscopy, is a minimally invasive test that provides three-dimensional images of the colon. These images are useful in detecting polyps, cancer and other lesions in the large intestine.Virtual colonoscopy is less invasive than conventional colonoscopy. Medical experts recommend regular screenings for men and women over age 50; earlier for those at high risk.
Stroke symptoms come on suddenly and may include numbness or weakness in the face, arm or leg, especially on one side of the body.Successful treatment usually depends on emergency care given within the "magic window" of time, within three hours of stroke onset.
There are no symptoms for early prostate cancer when it is most treatable, but it can be detected early through regular screening. Imaging tests to detect the disease include ultrasound or MRI. Regular screenings are recommended for men over 50.Treatment depends on the stage of the cancer, and may include surgery, radiation therapy or other methods.
Pelvic imaging and blood tests are currently the best methods of screening for ovarian cancer. Early diagnosis is the key to successful treatment.
Women over 40 are urged to get yearly screening mammograms. Annual screenings help detect breast cancer when it is most curable.
Coughing, wheezing, hoarseness, and fatigue are just some of the symptoms that are often confused with less serious conditions. Smoking is the major risk, but even non-smokers can develop lung cancers.As with any form of cancer, early detection is the key to survival. Lung cancer treatments may include surgery, radiation treatments, chemotherapy or one of several interventional radiology procedures. New screening methods such as CT scans are being used in clinical trials.