Media Coverage of Radiology

In March, media outlets carried 320 news stories generated by articles appearing in Radiology. These stories reached an estimated 183 million people.

A news release promoted findings from the Embolization versus Hysterectomy (EMMY) Trial (Radiology 2008;246:823-832).

Broadcast coverage included placements on WJZ-TV (Baltimore), WVIT-TV (Hartford, Conn.), WWBT-TV (Richmond, Va.), WCNC-TV (Charlotte, N.C.), WVTM-TV (Birmingham, Ala.) and WNYT-TV (Albany, N.Y.).

Print coverage included Reuters, Florida Today, The Tennessean and La Crosse Tribune. Web placements included Yahoo! News, WebMD, Medscape, Businessweek.com, AOL.com, MSN.com, USNews.com and Washingtonpost.com.

May Public Information Activities Focus on Stroke

In recognition of American Stroke Month, public service announcements (PSAs) distributed by RSNA in May focused on:

• Signs of stroke

• Stroke imaging

• Interventional treatments for stroke

• Importance of receiving stroke treatment quickly

In addition to the PSAs, RSNA distributed to radio stations the "60-Second Checkup" audio program, which also focused on stroke.