In November, media outlets carried 215 news stories generated by articles appearing in Radiology. These stories reached an estimated 181 million people.

News releases promoted findings from a study on diffusion-weighted imaging in cervical cancer with an endovaginal technique (Radiology 2008;249:541-550) and a study on the use of 3D power Doppler ultrasound to distinguish between malignant and benign breast masses (Radiology 2008;249:463-470).

Broadcast coverage included KYW-TV (Philadelphia), WAFB-TV (Baton Rouge, La.), KCAU-TV (Sioux City, Iowa), KCBD-TV (Lubbock, Texas) and KAIT-TV (Jonesboro, Ark.).

Print and wire coverage included Imaging Technology News, Biotech Week, Diagnostic Imaging, Record-Journal (Meriden, Conn.), Health and Medicine Week, Clinical Oncology Week, Women's Health Weekly, Targeted News Service, HealthDay News and Asian News International.

Web placements included Yahoo! News, AOL.com, USNews.com, docguide.com, healthcentral.com, forbes.com, washingtonpost.com and drkoop.com.

Women's Imaging the Focus of January Public Information Activities

In January, RSNA will distribute the "60-Second Checkup" audio program to nearly 100 radio stations across the U.S. Segments will focus on gynecologic interventional radiology and the use of ultrasound, CT and MR to image the female pelvis.