(This report was presented to the Board of Directors during RSNA 2010).
In 2010, RSNA unveiled a new look, but what was unchanged was the Society's commitment to providing its members with the very best in radiologic research and education. While offering new programming for RSNA 2010 and planning annual meetings to come, the Society expanded online educational opportunities, sharpened its focus on the needs of residents and fellows and increased its collaborations at home and around the world. RSNA also launched a new look in 2010.
As medical imaging evolves, it is appropriate for the RSNA to evolve also— RSNA gave its logo a slight makeover in 2010. The new logo was the culmination of an effort to understand what people believe about the RSNA—a 2008 brand study indicated that members of the radiology community view the RSNA as a trustworthy, cutting-edge, collaborative, and visionary organization. They see the Society as global in its scope, scale, and connections. The study also indicated that the RSNA's brand is strong as the Society approaches the 100th anniversary of its founding. Accordingly, the new logo was designed to symbolize the strength and historical foundation of the Society as well as the Society's dynamic leadership in advancing the science and technology of radiology and shaping the future of our specialty.
The research also disclosed that, while many people understand, use and appreciate various RSNA products and services, they don't always associate them with RSNA or relate them to one another. Therefore the new logo was also used to unite all Society products and services in a robust, consistent structure, forming an "RSNA family" of products and services.
In 2010, RSNA was pleased to welcome William T. Thorwarth Jr., M.D., a nationally recognized expert on radiology economics and reimbursement, as the newest member of the Board of Directors. Dr. Thorwarth served as the Board liaison-designate for publications and communications in 2010, working with Sarah S. Donaldson, M.D. When Dr. Donaldson becomes the RSNA Board chairman in 2011, Dr. Thorwarth will assume the role of liaison.
RSNA 2010 brought exciting new offerings, an expanded lecture schedule and user-friendly changes to the RSNA Meeting Program. The online program now features a powerful content filtering system, making it easier than ever to search and obtain customizable downloads of content and personal schedules. A version of the online program especially for smartphones is now available.
With the robust new online format came changes to the printed RSNA Meeting Program—the big, 1,200-page book has been replaced with a "program in brief" listing titles and author names for all presentations and including such information as honoree biographies and RSNA Research & Education Foundation activities.
RSNA added two names to its lineup of stellar honored lecturers for RSNA 2010: Surgeon, writer, teacher and lecturer Atul Gawande, M.D., spoke on "Real Reform: Facing the Complexity of Health Care" and President Bill Clinton delivered a special address.
Continuing its "Presents" series at the 2010 annual meeting, RSNA was proud to offer sessions examining the latest in radiologic research and practice in Latin America and China. In addition, a China Medical Engineering Forum was co-sponsored by RSNA and the Chinese Medical Engineering Society.
RSNA remembered some colleagues during RSNA 2010, dedicating the RSNA Meeting Program to the memory of 2003 RSNA President Peggy J. Fritzsche, M.D., and the Annual Oration in Radiation Oncology to the memory of 1993 RSNA gold medalist Frank L. Hussey, M.D.
Before the doors were even open for RSNA 2010, plans for RSNA 2011 were under way. A new abstract submission deadline of March 31 facilitates development of even more series courses, a popular annual meeting offering that blends refresher course material and cutting-edge science on select topics. Also new for RSNA 2011 will be a pilot of clustered programming in pediatric radiology.
An RSNA 2010 course offered jointly by RSNA and the European Society of Radiology was among the many collaborations RSNA undertook in 2010. "Essentials in Oncologic Imaging: What Radiologists Need to Know" will be offered again at ECR 2011.
RSNA was also busy in 2010 strengthening its ties with radiology societies and their members worldwide. At the European Congress of Radiology, Asian Oceanian Congress of Radiology, International Congress of Radiology, National Russian Radiology Congress and Japan Radiological Society annual meeting, RSNA officers and staff discussed how radiologists around the globe can benefit from shared knowledge. RSNA also became a member of the International Society of Radiology (ISR).
The Board continued RSNA's longstanding support of the Integrating the Healthcare Enterprise (IHE®) project by appointing representatives to IHE boards. Established more than a decade ago by RSNA and the Healthcare Information and Management Systems Society (HIMSS), IHE seeks to improve patient care by standardizing the way health systems exchange information.
RSNA also endorsed the Council of Medical Specialty Societies code of conduct governing physician interactions with corporations and the American Medical Association Health Insurer Code of Conduct Principles.
Publications and Communications
RSNA was pleased to learn in 2010 that its peer-reviewed science journal, Radiology, had a 2009 impact factor of 6.341—an almost 6 percent increase over 2008—according to the 2009 Citations Reports®.
Contributing to the success of Radiology and RSNA's peer-reviewed education journal, RadioGraphics, are ever-developing online versions offering many features—including podcasts, teaching files, videos and full imaging datasets for select articles—not available in print. RSNA members can now choose at membership renewal time whether to access Radiology and RadioGraphics online only or continue to receive them in print, with no difference in cost.
Looking to the future of the journals, a search committee worked to find a replacement for RadioGraphics Editor William W. Olmsted, M.D., who plans to retire at the end of 2011.
In other communications news, content from RadiologyInfo.org is now included in Healthy Advice Network television programming that is broadcast in physician waiting rooms across the U.S. The Healthy Advice Network reaches 53,000 physicians and impacts 429 million patient and caregiver visits. RadiologyInfo.org content helps educate patients about medical imaging procedures, including what they are used for and how they are performed. The website was also honored with several awards in the past year.
In response to increasing media coverage of radiology, RSNA created position statements to assist members in responding to inquiries they may receive regarding medical radiation errors, appropriate utilization of medical imaging, radiation dose and screening mammography.
Always seeking innovative ways to help members meet their continuing education needs, RSNA was excited to introduce a new myRSNA™ feature that allows members to earn CME credit as a result of researching procedures in the course of their work. RSNA's new Point of Care (PoC) online tracking mechanism meets the American Medical Association (AMA) guidelines for the three-step PoC learning cycle, ensuring that physicians can properly claim AMA PRA Category 1 Credit™.
RSNA is a founding member of the Image Wisely™ campaign to further educate radiologists, referring practitioners, medical physicists and radiologic technologists about adult radiation protection. RSNA supports the three-step process for an individual to fully participate in Image Wisely: signing a pledge, pursuing accreditation and participating in a dose registry.
Residents and Fellows
RSNA's new Residents and Fellows Committee met for the first time in fall 2010. The committee, chaired by RSNA Liaison for Science N. Reed Dunnick, M.D., and comprising 21 first-, second- and third-year residents, advises RSNA on the need for and effectiveness of programs for members-in-training. The committee also develops relevant programming for the annual meeting and provides input on other RSNA resources such as social networking tools and publications.
RSNA also pledged financial support for two imaging physics residencies—with a shortage of imaging physics residency slots and a growing need for appropriately trained imaging physicists, RSNA is working with the American Association of Physicists in Medicine to help create programs in which imaging physicists can acquire "on-the-job" clinical experiences similar to radiology residents.
Despite challenges posed by a weak economy, RSNA remained in an overall growth mode as measured by membership—the Society is now more than 46,000 members strong—annual meeting registration, subscriptions to the new Radiology[ Legacy Collection and other indicators.Amid the growth RSNA has maintained its commitment to meeting the needs of individual members. RSNA members who are currently serving in the U.S. military and are deployed overseas will pay only half the regular dues rate during deployment. In addition, RSNA members in developing nations pay a reduced rate to receive access to all online member benefits, including Radiology and RadioGraphics.
In 2010, RSNA approved a 2010-2013 strategic plan that supports RSNA's goals to shape and advance the future of radiology, meet members' educational and continuing professional development needs, promote high quality science and research, offer a preeminent annual meeting, foster excellence in publications and work productively with other domestic and international organizations. The RSNA Board looks forward to plotting the course for an equally successful future when it overhauls the strategic plan in 2011.
George S. Bisset III, M.D.Chairman, 2010 RSNA Board of Directors
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